Understanding how your technology is trialled, used and purchased within the target clinical environment is critical to developing a winning value proposition. We help you understand the clinical pathway relevant to the technology and connect you with key experts and clinicians. We act as a constructive and independent advisor on the suitability and commercial viability of your product in medical practice.
Stakeholder and User Insights
Even the most compelling medical innovations can fail if they do not reflect the day-to-day, practical, logistical and financial constraints within any given healthcare setting.
The beneficiary (patient), user (clinician) and payer (healthcare organisation) often have different, and sometimes conflicting, requirements.
We map out the current care pathway and identify all key stakeholders in the process. On your behalf, we work with healthcare providers in the UK and abroad, including our NHS Partner Trusts and extensive network of clinicians. Through them, we gain insights into care pathways and conduct primary research to evaluate how your product will provide clinical and operational benefits. We also review and assess the impact on patients, their family and other carers.
We then identify at which points in the care pathway your product can make a difference to process efficiency, patient outcomes and costs.
An important part of your new product roll-out will be providing the right evidence of your impact. We can work with you and clinicians to design and implement primary market research and clinical trial programmes which will demonstrate the clinical benefits, as well as quantify the commercial benefits.
We can also organise focus groups to investigate first-hand how the different stakeholders view your innovation and how to integrate it effectively into best practice.
We provide a comprehensive assessment and validation of your product from a clinical perspective and discuss how best to take your technology forward with healthcare providers and patients, by drafting a technology road map together.