Health Economics: Building the Case for Innovation
Show the value of your innovation – clinically and financially.
Getting your health technology adopted in the NHS (and other healthcare markets) isn’t just about clinical outcomes, it’s about proving the economic case. Understanding the financial impact of your innovation is critical to securing adoption, investment, and long-term success.
This webinar will equip you with practical knowledge of health economics to demonstrate the value of your innovation and make compelling cases to decision-makers, funders, and budget holders.
What You’ll Learn
In this course, you’ll gain clarity on how to integrate health economics into your product development strategy:
- Health economics fundamentals – key concepts every innovator needs to know
- Types of evaluations – cost-effectiveness, cost-benefit, budget impact, and where they fit in your development cycle
- Data requirements – what evidence to collect and how to use it
- Populating models – using pilots, trials, and published literature to build robust economic cases
- Communicating value – presenting health economic evidence to decision-makers and investors
By the end of the session, you’ll understand how to use health economics to strengthen your market entry strategy and accelerate adoption.
Who Should Attend
This course is ideal for anyone involved in developing healthcare technologies, including:
- Entrepreneurs & innovators shaping new products or services
- Clinicians & academics seeking to demonstrate impact and adoption potential
- R&D & product development teams planning the next steps in market strategy
- Business development & sales professionals aiming to build the commercial case for adoption
- Funders & commissioners evaluating economic and clinical value of innovations
✅ Understand how to quantify your impact.
✅ Build evidence to persuade decision-makers and investors.
✅ Integrate health economics early into product development for maximum effect.
This pre-recorded webinar will be available from Wednesday 13th May 2026.
MEET THE SPEAKER
Gabriela Ramirez-Guevara, Senior Health Economist, Health Tech Enterprise
Gabriela is a Health Economist with over 10 years experience in the field. She has significant experience in outcomes research and health technology evaluation (HTA) projects and most recently was working in the NHS Health Economics Unit. Prior to this she worked as a health economist at AbbVie and consulting firm Parexel. Gabriela holds a Master’s Degree in Health Economics from the Erasmus University Rotterdam and prior to this gained an economics degree in Barcelona.
If you have any questions about our courses or if you’re interested in booking multiple individuals for a transformative learning experience, we’re here to assist you. Reach out to us at enquiries@healthtechenterprise.co.uk, and our dedicated team will provide you with the information you need.
NHS trusts that are subscribers of Health Tech Enterprise’s services enjoy the exclusive benefit of complimentary attendance to this webinar.
