The client was developing a state-of-the-art self-management dental app to improve oral health. The client wanted to review the current IP associated with the app and explore the IP landscape in which the potential future app developments reside.
The client wished to explore potential monetisation strategies to achieve commercial success and increased adoption, whilst aiming to keep the app free to end-users so not to increase health inequalities.
The work undertaken consisted of two work packages:
MedTech IP – HEE provided clarity on the ownership on IP and advised on any potential registerable rights within the existing app. HEE carried out a freedom to operate search on proposed future app developments. Using both of these sets of research, HEE combined this into a top-level IP strategy.
MedTech MARKETS – HEE reviewed the current market and uptake of the market and carried out competitor analysis to understand the landscape and validating the customer base. HEE evaluated and summarised the various potential commercial avenues for the client and reported on market analysis on the various monetisation strategies. This was done in close consultation with the client. HEE also explored strategies for future development outside of the UK.
Working with HEE enabled the client to understand their IP position and develop a plan to defend and protect their assets.
By considering the various monetisation strategies, the client was able to decide on a medium-term commercial strategy, of which could feed into national funding scheme applications, such as SBRI healthcare.
“HEE have supported us with a knowledgeable and personable service. We hope to work with them again in the future.”