Our Story

We are a health technology consultancy that works to improve people’s health.

We collaborate with innovators in the medical technology industry, healthcare institutions and academia to turn innovative ideas into patient-benefitting products.

Our advisory services provide the insights, evidence and impact needed to overcome market access barriers and accelerate the adoption of new healthcare technologies.

Founded in 2004 by the Royal Papworth Hospital NHS Foundation Trust in Cambridge, UK, we have a unique understanding of the challenges, opportunities and needs of the NHS and other international healthcare markets.

Our experienced consulting team can support you at any stage of the product development pathway, from early concept through to market launch.

We also work with a network of NHS hospitals, community and mental health providers across England, providing innovation management support for NHS staff and their organisations and connecting them to industry.

Our training and entrepreneurship services equip individuals and teams with the skills and knowledge needed to develop successful medical technology products and services.

The Way We Work

Our services are always bespoke. After an initial exploratory conversation, we can help you identify what support you may need and prioritise your next steps. Once we understand your needs, we’ll be responsive and flexible in our approach.

We are proud to work with our partner organisations, including the Health Innovation Networks, NICE, venture funds and specialist tax, regulatory, marketing and finance firms to support our growing network.

Our Values

Personal – We never forget that business is about people and human relationships, so we try our hardest to communicate in a friendly, human, personal way.
Collaborative – We work hard to build trusting and supportive relationships, we’re an optimistic, solution-focussed business with connections through global networks.
Innovative – We are problem solvers; our tried, tested and trusted process enables us to analyse problems and help businesses overcome challenges.
Knowledgeable – We have a wealth of industry knowledge and ensure our finger is on the pulse of what’s happening within our area, new technology and regulatory issues to ensure our clients are best informed to achieve their business goals.
Strategic – We are well connected and experienced in mapping out the best route to market. We are experts at defining the best way forward for individual businesses to enable development and growth.

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